Good Job Apple

I didn’t watch the Grammy’s. Sorry it slipped my mind this year. I know. Sad for a music head. I did watch the “Forever” performance on Nah Right. Nice sneakers Weezy. As I was going through my reader, I caught this on Boy Genius Report. Brilliant marketing/branding strategy.

An iconic company that has positioned itself as the leader in tech products for the non-conformist, liberal arts crowd places it’s latest revolutionary product (or seemingly revolutionary) in the hands of a national icon for the liberal, non-conservative think tank on a nationally (and now virally) broadcasted award show. This is great. The timing was perfect and the choice of representative was great. No music artists or Hollywood celebs. Someone “neutral” (lol), who speaks to the aforementioned audience.