Clarity

I read a NY Times article a few days ago about several international non-profits trying to make affordable glasses in developing nations. I thought this was great.

I think if they were able to work closely with another international non-profit with a cause like (RED) and get a few celebs to take part in an advertising campaign this would really take off. Cool looking glasses look even cooler if there’s an admirable cause behind it. Although these glasses don’t look like they are being sold in the US (after all they are non-profits), I can imagine some type of deal being worked out, where you could acquire a pair and donate a pair too.